About me
I love art, design and innovation!
I was born in Bulgaria but now live and work in Sydney, Australia. Design has always been more than just a profession for me—it’s a playground for curiosity, a space for problem-solving, and a force for meaningful change. I believe that good design isn’t just about aesthetics; it has the power to shape experiences, shift perspectives, and contribute to a more sustainable and thoughtful world. My journey has given me a strong foundation in problem-solving, concept development, and strategic thinking across digital, product, and UX/UI design, allowing me to bridge creativity with purpose.
I believe in crafting experiences that are not only functional and beautiful but also leave a lasting, positive imprint on the world.
I’m particularly drawn to sustainability, ethical fashion, and innovation that serves a greater purpose. My work spans digital design, branding, web, and UX/UI, and I strive to create user-centered experiences that connect, inspire, and drive positive impact. Whether refining a brand’s identity, enhancing engagement, or improving functionality, my focus is always on crafting designs that are intuitive, forward-thinking, and responsible.
Collaboration is at the heart of my process. I love working in dynamic environments where ideas flow, challenges spark innovation, and different perspectives come together to create something greater than the sum of its parts. Partnering with clients has sharpened my ability to empathize, interpret visions, and translate abstract ideas into compelling, well-crafted solutions.
Outside of design, I’m energized by nature, hiking, yoga, and art—I paint and create whenever inspiration strikes. I also have an endless fascination with fashion and modernist art, always seeking new ways to blend aesthetics, materials, and storytelling into my work.
Design is a playground for curiosity, a space for problem-solving, and a force for meaningful change.
At my core, I want to merge design, sustainability, and technology in a way that doesn’t just look good but also does good—creating work that is not only functional and beautiful but also leaves a lasting, positive impact.
Services
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Designing the overall look and feel of a website to ensure a positive user experience.This includes creating a visually appealing design that aligns with the brand's identity, as well as organizing content in a logical and intuitive manner. Considering factors such as usability, accessibility, and responsiveness across different devices and screen sizes. Aiming to create an engaging and user-friendly interface that encourages visitors to explore the website and achieve their goals.
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My approach focuses on enhancing the overall experience that users have while interacting with a product or service, such as a website or app. My aim is to understand the needs and behaviors of users and create interfaces that are intuitive,optimized, efficient, and enjoyable to use. This involves conducting user research, creating wireframes and prototypes, and testing designs to identify and address any usability issues.
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Creating visual content such as images, infographics, videos, or animations designed to engage and attract the attention of the target audience.With an purpse to increase brand awareness, drive engagement, and encourage users to take action, such as liking, sharing, or commenting on the content.
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I can create a unique identity for a companies, products, or services. Including elements such as logo design, color palette selection, typography, and overall visual style. Providing a memorable and cohesive identity that resonates with the target audience and communicates the brand's essence effectively.
