SiteLink

Logo, Branding and Social

Timeframe: 2024

Role: Graphic Designer

I was commissioned to design the logo and branding for SiteLink, a company that facilitates medical consultations by connecting hospitals with patients and matching them to the appropriate doctors or services based on their specific needs. The brief called for a clean, modern design that embodies professionalism and inspires trust among its customers.

Design Solution

To meet the needs of SiteLink's branding, I developed a solution centered on conveying trust, professionalism, and the seamless facilitation of medical services. The logo was designed to reflect clarity and precision, using clean, modern typography paired with a connecting element that subtly references the interconnected nature of SiteLink's services. A calming and professional color palette was chosen, incorporating a color that combines shades of blue and green, which are often associated with health, trust, and reliability.

The visual identity extends to the broader brand, including marketing materials, digital assets, and brochures, ensuring a consistent and cohesive representation across all touchpoints. The result is a branding solution that not only aligns with the company's mission of connecting patients with the right medical care but also establishes credibility and fosters confidence among its clients and partners.

Branding

  • Business Card sitelink

  • Business Card sitelink 2

  • Ad billboard Sitelink

Social Media

  • SM posts

  • Design System

Result

As SiteLink’s graphic designer, I crafted a refined brand identity that embodies trust, professionalism, and seamless medical service facilitation. The modern, precise logo integrates interconnected elements reflecting the company’s mission, complemented by a calming blue-green palette that reinforces reliability and health.

Ensuring consistency across all touchpoints—marketing materials, digital assets, billboards, and brochures—I established a cohesive visual presence that strengthens credibility and instills confidence in clients and partners.

Design Process

  • Conducted comprehensive research into user needs and pain points.

  • Gathered insights from analytics and user feedback.

  • Developed a clearer, more efficient app structure.

  • Created a visually appealing and intuitive interface.

  • Iterated based on user testing and feedback.

  • Worked closely with developers to bring the design to life and correct errors.